One of the newest trends in trade shows is marketing with email content. Email campaigns that provide product or service updates, as well as other promotional material, are proving successful for exhibitors meeting with tight budgets.
It’s no wonder this is becoming a leading method of promotion as cost-effectiveness, efficiency, and ease of use improve each day. And just as soon as these programs hit the market they’re going to grow in popularity. The way it works is simple enough. Marketing platforms such as email lists can help build trust and credibility with your audience.
An opt-out system allows you to politely request that a particular person’s email address is removed from the opt-in database. This eliminates him or her from ever receiving future messages from your company or organization. It’s also an excellent way to encourage your existing customers to join your email list and be informed of promotions and special offers.
Once they are opt-in, they are then considered a valued customer by the company and the marketing platform. This kind of marketing allows you to reach people who aren’t necessarily aware of your company and products and services.
Your email content, including links, graphics, and content, is delivered to them at the appropriate time. You can schedule everything in advance or rely on event organizers to do this work for you. Either way, you will be reaching a very targeted audience that is interested in your particular products and services.
How to use marketing platforms to build a responsive email list How to use email content to your advantage as a marketing strategy? When you build a responsive email list, your visitors know when the next mailshot is coming because they have signed up.
If you send out newsletters or email content that doesn’t include them in the recipients, you won’t be building a responsive database. Opt-in pages and pop-up windows are another ineffective way of building a responsive database of subscribers.
The advantage of an opt-in page is that it lets the exhibitor communicate with potential customers and establish relationships before the show starts. Pop-up windows take away from this benefit. An exhibitor doesn’t want to leave the screen, they want to continue to interact with the visitor.
By placing an “unlimited freebie” offer on an opt-out page visitors will be more inclined to fill out the form. How to use marketing platforms to build a responsive email list How to use email lists and marketing platforms to your advantage as a vendor/exhibitor?
Email lists are extremely valuable because they allow a vendor/exhibitor to develop a list of interested prospects prior to the show. If the exhibitor targets only people with a certain email address prior to the show, they’ll miss out on a lot of potential customers. This overview about the martech inventor should help you understand more.
On the flip side, a vendor/exhibitor can build a large targeted email list by offering a free newsletter or some other type of content to the email list members. This content will continually be sent to the members of the email list until the subscriber actions are taken.
How to use marketing platforms to build a responsive email list. A good example of how to use marketing platforms in the show management industry is to create a subscription-capture page on the website that sends out information about the show, times and dates, cost, and locations.
These subscription capture pages can be built using any content management system and can easily be integrated into an HTML website using plug-ins. Then, when visitors visit the website they will be presented with an email content email that is customized for them by the website owner.
These subscribers can then opt-in to receive future content updates or other special offers. How to use marketing platforms in digital marketing It is now commonplace in the digital marketing community to use social media as part of an overall campaign.
Social media allows marketers to reach target audiences that would not be possible without social networking websites. Many of these websites have millions of users that are all part of the growing global community of internet users.
The social media marketing campaigns run by online companies will include a lot of social media content optimization including video marketing, Facebook Ads, blog marketing, etc. This all leads to more exposure for the company and increases the chances of success for the campaigns.
